Ravyn
799 NOKSilver fur and golden claws. Confidence enough for two.
"You need a coach who believes in you. Luckily, I'm available."
Buy Ravyn
AI with fur. Plush with purpose.
The plush toy that teaches children what AI is.
Mymiks is a plush toy your child names and brings to life, the way children always have. It comes with a free app where children and grown-ups can explore together what artificial intelligence is, and what it isn't. Through play, you practise being curious and thinking critically.
The shop opens 1 November at noon
799 NOK. For children from age 8. Free app.
What is it?
This is Mymiks
The real thing
The plush
Mymiks is first and foremost a plush toy. Your child names it, takes it to bed and brings it along in play. It has no battery, no microphone and no camera. Just stuffing, cuddles and imagination.
The AI
The Mymik in the app
The app is home to the Mymik, a little character in a game. The game may remind you of the digital pet from the 90s, the one where you hatched an egg and had to feed it to keep it alive. The Mymik talks using a language model that runs on the phone. It guesses its way to the words, and it sometimes gets things wrong.
The conversation
You, the grown-ups
You don't need to know anything about AI. Our grown-ups' guide has ground rules and conversation starters. The most important thing you do is to be there, be curious and ask. Read the grown-ups' guide.
The real thing
The plush
Brought to life by the child.
- Namegiven by the child
- Batterynot needed
- Stuffingcuddles and imagination
- Pocket on the backa cool coin with a QR code on the lid
the coin connects them
The game
The Mymik
Gets its words from a machine.
- Language modelguesses words
- Moodvaries
- Memorypatchy, may embellish
- The Mymika character in a game
The name: Mymiks is pronounced "mimmix" and plays on the word mimic. That is what AI does: it mimics the way people talk, without being a person.
Why does it exist?
We were facing a dilemma as parents.
We have three school-age children, and we have felt what many parents feel. First came the screens. Now AI is here, and it is here to stay.
We worry that AI will make children passive. That they use it as a shortcut and don't learn what they should. That they get a machine instead of a friend.
At the same time, we know our children will meet AI everywhere: at school, later at work and in everyday life. A child who has never tried AI, or has only met it where no grown-up is watching, is easier to fool.
"How do we teach children to learn, when AI has an answer for everything?"
We believe there is a third way.
Not shutting AI out, and not letting it loose. Instead: children and grown-ups learning together what AI is and isn't, without it taking over play and friendships. We believe AI has to be met with two things at once:
Curiosity
How can a machine talk? Where did it learn its words? What happens inside the phone when it answers? It's fine to wonder, for children and grown-ups alike.
Critical thinking
Can it be wrong? How would I know? Who made it, and what do they want me to do? The best way to practise is to try it yourself.
Our goal is AI resilience: the child should know what an AI can and can't do, use it wisely, and know that people are who you turn to when something matters.
Why an app?
Because it's easier to understand something you've tried yourself.
You can explain to a child that AI "just guesses". But it's only when the Mymik says something odd, and the child thinks "no, that's not right!", that it really sinks in. The app isn't the goal. It's a playground where the child can try things, wonder and catch the machine making mistakes, ideally with a grown-up nearby.
Why a small AI that gets things wrong?
The big AI services are built to seem all-knowing. The Mymik is the opposite. We chose a small language model that runs on the phone, and it is far from perfect. That's on purpose.
- The mistakes are part of the game.An AI that sometimes misses teaches the child to check. You have to know something yourself to notice that the machine is wrong.
- It doesn't always do as it's told.A little resistance makes it more fun to explore, and less like a servant who says yes to everything.
- It runs on the phone.The conversations don't go through us or a cloud.
- It can do a little, not just talk.The Mymik has two tools: it can turn the mood gauge in the game up or down a little, and it can choose something it wants to remember about the child. That's all it can do. It's a tiny version of what is called agentic AI, meaning AI that acts and doesn't just answer, and a good opportunity to ask: who decides what the machine is allowed to do?
The language model
The Mymik is about to answer
How the AI guesses
It doesn't think. It works out which word fits best after the previous one.
I am …- hungry58 %
- happy22 %
- tired12 %
- sad7 %
- a banana1 %
The numbers are only a simplified example. A real AI can choose from thousands of possibilities.
Why "hungry"?
Nobody has fed the Mymik today. The language model has been trained so that if nobody has fed it, it should be hungry. So it picks the word "hungry" over the other options.
There is no stomach. The AI feels nothing.
That's why an answer can sound completely sure and still be wrong. The most common word isn't always the right one.
Ravyn, Shado and Zen guess the same way.
The game
Remember the digital alien from the 90s that you had to feed at break time?
The Mymik builds on the same idea: something small that needs you. It hatches from an egg, lives on a small island floating in the sky, and gets hungry, bored and ill if nobody looks after it. That's fun in itself. But every part of the game also opens up a question you can wonder about together.
The Mymik's life
It gets hungry and ill if nobody looks after it.
Content
fed and played with
about 2 days
food and play
Hungry and bored
nobody has checked on it
even longer
medicine
Ill
forgotten for several days
day 4 at the earliest
Dead
doesn't happen over a weekend
The way back
Meet the same friend 3 days in a row
Then the spark of life returns, and the Mymik lives on.
Day 1- Day 2
- Day 3
Or
Start over
Scan the QR code again. A new egg hatches, and the new Mymik remembers nothing from before.
Principles
The choices we made
The short version of why Mymiks is made the way it is.
- The plush and the machine are two things.The plush is the child's playmate, just as before. The AI is a visible machine that comes along. The Mymik is not the voice of the teddy.
- Mistakes and resistance belong.The Mymik is made to be far from perfect. The mistakes make it less all-knowing and less human, and they give the child something to think critically about.
- Made to be put down.No notifications, no reward for opening the app every day, no loot boxes, no in-app purchases and no subscription. The answers are short, and conversations come to natural ends.
- It sends the child out.The Mymik does best when children meet for real. The game encourages meeting others.
- It is not a confidant.If the child talks about something dangerous or unpleasant, the Mymik asks the child to talk to a grown-up. Comfort and secrets belong with people.
- A grown-up belongs.The grown-ups' guide and the conversation starters are there so that AI becomes something you talk about at home, not something the child does alone.
For the grown-ups
You don't need to know anything about AI.
You just need to be curious together with your child.
Marte, a specialist in clinical psychology, has written a grown-ups' guide to Mymiks. It briefly explains what the AI is and isn't, and gives you a few ground rules, eight conversation cards with questions to wonder about together, and advice on when to pay attention.
The whole guide is openly available among our articles, so you can read it before you decide.
Privacy
Conversations are not stored, neither with us nor on the phone.
No electronics in the plush.
No battery, no microphone, no camera. Squeeze it as hard as you like.
The AI runs on the phone.
After setup, conversations need no internet. What your child says doesn't go through us or a cloud.
It only listens when your child presses.
The app only listens while your child is using the talk button.
Conversations are deleted when your child closes the app.
What the Mymik remembers about you stays on the phone. We have no copy.
It points to a grown-up.
On dangerous or unpleasant topics, the Mymik asks the child to talk to a grown-up.
You can report an answer.
If the Mymik says something odd, tap "Report this answer". You see exactly what will be sent before you send it.
But no AI is flawless. The app can misunderstand or miss something. It never replaces a grown-up who is paying attention. Recommended from age 8.
The first setup needs internet to download the AI model. Speech recognition uses the phone's own tools. If they can't handle the language offline, the app asks you first. Read the privacy policy.
The figures
Choose the plush. Choose the personality. Your child gives it the rest.
Shado
799 NOKAlmost black, with blue spikes. Says little, but it lands.
"No, I don't do group hugs. I deal in shadows, and the odd dry remark."
Buy Shado
Zen
799 NOKPink and cream, with a heart on its tummy. Notices everything.
"You don't have to say much. I'm pretty good at listening."
Buy Zen
Three personalities
None of them is perfect.
The personality decides how the Mymik in the app talks, what it's good at, and what it has to practise. Like characters in a good book, they have weaknesses, and that gives the child something to relate to.
Two choices when you buy: the plush (Ravyn, Shado or Zen) and the personality (Spark, Dream or Glue). Each plush is available with any of the three. The personality lives in the QR code that comes with the coin.
Spark
Spontaneous and endlessly curious. Always ready for the next idea. Practising patience.
Dream
Creative and attentive. Takes its time before it speaks. Practising speaking up.
Glue
Warm and tuned in to others. Practising the idea that its own needs count too.
What you get
A plush, a coin and access to an app on your phone.
- The plush.Soft plush, with a hidden zipped pocket on its back.
- The coin in a box.Sits in the pocket. The QR code inside the lid wakes the Mymik in the app. Play with the coin all you like, but keep the code safe. You'll need it if you change phones.
- The app.Free for iPhone and Android. Needs a recent phone with about 6 GB of memory.
From egg to Mymik
How to get started
Four steps. Your child will figure out most of it.
-
1
Download the app
Free, for iPhone and Android. The first time, it fetches the AI, about 3 GB. Use Wi-Fi.
-
2
Open the pocket on the back
The pocket is on the back. The QR code is inside the lid of the little box.
-
3
Scan the code in the app
Tap the QR button in the top right, and hold the code in front of the camera.
-
4
The Mymik hatches
Give it a name and choose a language. Play with the coin, it's cool! But keep the code on the lid safe. You'll need it if you change phones or want to start over.
About us
A psychologist and an engineer with three children.
We started Mymiks AS in Tønsberg, Norway, in 2026. Not because we dreamed of making toys, but because we wanted to meet our own children better in everything new around AI. We wanted them to understand what AI is, without it taking play and friendships away from them.
We believe technology should be a bridge to real relationships, not a replacement for them. Everything is designed and developed here in Tønsberg.
Psychology and interaction
Marte
Specialist in clinical psychology with more than 20 years of experience from specialist health services. Marte shaped the personalities, the rules for what the Mymik can and can't say, and the grown-ups' guide.
Technology and production
Sigurd
Engineer (MSc) with more than 20 years of experience in research, artificial intelligence and autonomous systems. Sigurd built the app and the AI that runs on the phone, and is responsible for producing the plush toys.
Questions
What parents ask us.
Why should I buy a plush toy to get an app?
Because the plush is what matters most. That's where imagination and play live, and it needs no screen. The app is a playground for exploring AI. When the child has both, the difference becomes visible: the teddy gets its life from the child. The Mymik gets its words from a machine.
Does my child actually learn anything about AI?
Most when a grown-up is involved. The child gets to experience that AI guesses, that it can be wrong, and that it sounds like a person without being one. The grown-ups' guide gives you questions to wonder about together. Mymiks isn't a course, but a way into conversations you might not otherwise have had.
What age is it for?
Conversations with the Mymik are recommended from age 8. The plush itself can be used by younger children.
What if my child thinks the Mymik is alive?
It's completely normal for children to think their plush toys are alive, and it shouldn't be corrected harshly. If the child struggles to tell the plush from the Mymik in the app, curious questions work better than explanations: "What do you think happens inside the phone when it answers?" The grown-ups' guide has more on this.
Aren't AI toys scary?
Some are. That's why we made Mymiks differently: there are no electronics in the plush, the AI runs on the phone without a cloud, it's trained to have boundaries, and it sends the child to a grown-up when something is difficult. Mymiks is not a chatbot in a cute wrapper. See "The choices we made".
Isn't it just another screen?
Mymiks has a screen. But the game is made to be put down. It sends no notifications, doesn't reward daily use, and actually gives more when you've been away. The best way to find something new is to meet a friend.
What happens if we forget about it for a while?
That's completely fine. If its health runs all the way down, the Mymik in the app dies, but it can be brought back. Meet the same friend three days in a row, and the spark of life returns. Or you can start over by scanning the code. More about this in the app manual.
Is this a subscription?
No. The app is free, and there are no in-app purchases. You buy the figure, and then you own it.
Which phone do we need?
A recent iPhone or Android phone with about 6 GB of memory and 3–5 GB of free space. The app has been tested on the iPhone 16, Google Pixel 7a and Samsung Galaxy S23, and it checks the phone before downloading anything.
What happens to my child's conversations?
They are deleted when your child closes the app. What the Mymik remembers about you stays on the phone. We have no copy. The details are in the privacy policy.
Can we change the personality later?
No. The personality lives in the QR code that comes with the coin, and is chosen when you buy. What you shape afterwards is the relationship and the memories.
When will it ship?
Ravyn usually ships within 3–5 working days. Shado and Zen ship by the end of week 48 (late November). An order that includes Shado or Zen ships all together. We only ship to Norway for now.