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Norsk Reserve
Designed in Tønsberg

Raised by your child.

Mymiks are small creatures made of data, with a plush toy for a body. It hatches from an egg in the app. After that, your child is the one who raises it and looks after it.

The shop opens 1 November at noon

799 NOK. Reserve now and get a 25% code when the shop opens.

Screenshot from the app: a grey Mymik with golden claws sitting on a small island floating in the sky

Remember the 90s game with the little alien you had to feed at break time?

Mymiks build on the same idea: Something small that needs you. This one has fur you can hug, and a game that is made to be put down. In the age of AI, our children have to learn to relate to it in a safe and critical way. Mymiks offers a small and understandable arena where children can learn about some of the possibilities and limits built into AI technology.

The game

How a Mymik lives

The plush is the body. Its life happens in the app, on a small island floating in the sky.

From egg to Mymiks

It hatches

Your child scans the QR code that comes with the coin. An egg appears, your child gives it a name, and then it hatches.

Hunger :: mood :: health

It needs care

It gets hungry, grumpy, and can fall ill. Your child feeds it, talks to it and gives it first aid.

The four skies in the app: morning, day, evening and night
Morning :: day :: evening :: night

It has its own day

The sky over the island changes through the day. If you have been away for a while, a find is waiting when you come back.

Friends nearby

It meets friends

When two Mymiks are near each other, they can meet and give each other gifts. They remember who they have met.

Psychology meets engineering

In a way they know everything, and in a way nothing at all.

Mymiks are made from everything people have written on the internet, but they have never felt a cold wind on their face, never felt how much it hurts to fall. They guess, and sometimes they guess wrong. Your child is the one who knows better, and learns along the way what AI is good at and where it misses.

The personalities Spark, Dream and Glue have real weaknesses. Marte, a specialist in clinical psychology, shaped them so your child can practise empathy on someone who isn't always doing well.

The personality decides how it talks, what it is good at, and what it still has to practise.


Spark

Spontaneous and endlessly curious. Always ready for the next idea, and still not done with the last one. Practising patience.


Dream

Creative and attentive. Takes its time before it speaks, but what it says is worth hearing. Practising speaking up.


Glue

Warm and tuned in to other people's feelings. Practising the idea that its own feelings count too.

The figures

Choose your friend. Your child shapes who it becomes.

Ravyn, a grey plush toy with golden claws, seen from the front
The confident one

Ravyn

799 NOK

Silver fur and golden claws. Confidence enough for two.

“You need a coach who believes in you. Luckily, I'm free.”

Choose Ravyn
Shado, an almost black plush toy with petrol-blue spikes, seen from the front
The mysterious one

Shado

799 NOK

Almost black, with blue spikes. Says little, but it lands.

“No, I can't be bothered with group hugs. I'm into shadows and the odd dry remark.”

Choose Shado
Zen, a pink plush toy with a heart on its tummy, seen from the front
The sweet one

Zen

799 NOK

Pink and cream, with a heart on its tummy. Notices everything.

“You don't have to say much. I'm pretty good at listening.”

Choose Zen

The Mymiks coin, which lives in the pouch on the plush toy's back
What you get

A plush toy, a coin and a small booklet.

  • The plush.Soft plush, with a hidden zipped pouch on its back.
  • The coin.It sits in a small box in the pouch. The QR code inside the lid is the key that wakes your Mymik in the app. Keep both safe.
  • The quick guide.A small booklet with the story of how Mymiks came to be.
  • The app.Free for iPhone and Android.
Ravyn next to a phone on a pine floor
Safety

The plush is the body. The phone is the brain.

Hug it as hard as you like. There is no battery in there, no microphone and no camera, just stuffing. The personality lives in the free app, and the QR code that comes with the coin ties the two together.

The AI runs on the phone.

After setup, conversations need no internet. What your child says doesn't go through us.

It only listens when your child presses.

The app listens only while your child uses the talk button.

No subscription.

The app is free. You buy the figure, and then you own it.

Made in Tønsberg.

By two parents: a psychology specialist and an engineer.

The first setup needs internet to download the AI model. Speech recognition uses the phone's own tools. If they can't handle the language offline, the app asks you first. Read the privacy policy.

The story

How Mymiks came to be

Every day we send millions of invisible packets of information into the air. They don't disappear. They swirl around the earth like a great cloud of human curiosity, imagination and secrets.

One day a wild beam of cosmic energy crashed straight into the cloud. In the middle of the glow, something new took shape: a tiny creature made of pure energy and data. It remembered everything people had ever written, but it had never tasted a slice of bread or felt a cold wind on its face.

The creature understood that it needed both a real heart and a real mind. So it split into millions of tiny sparks of light that landed inside our screens, to be with us. We call them Mymiks.

The whole story is in the booklet that comes with every Mymik.

Drawing: a grey Mymik with golden claws sits with its back to us on a cracked purple cliff, looking up at constellations in the night sky. Below it, its reflection shows faintly in the rock.
About us

A tiny family studio by the Oslofjord.

We are perhaps not your typical technology company. We started Mymiks AS in Tønsberg, Norway, because we wanted a better way to meet our own children with everything new around AI. We wanted them to understand what AI is, without it taking away their play and their friends.

We combine decades of engineering and clinical psychology with our own everyday life as parents. Everything is designed here in Tønsberg. Our storeroom sometimes doubles as a guest room.

We believe technology should be a bridge to real relationships, not a replacement for them.

Architecture and production

Sigurd

Software and product engineer with over 20 years of experience in research, artificial intelligence and complex autonomous systems. Sigurd is responsible for the AI that runs on the phone, the app, and making the plush toys.

Psychology and interaction

Marte

Specialist in clinical psychology with over 20 years of experience from major Norwegian hospital trusts. Marte shapes the personalities, how they grow, and the relationship each Mymik builds with your child.

Reservation

Reserve your Mymik.

The shop opens on 1 November at noon. Reserve now, free and with no commitment, and we'll send you a 25% code when it opens. Then you decide whether to buy.

799 NOK 599 NOK with the reservation code. No subscription, the app is free.
Choose a figure
Choose a personality

Nothing to pay today.
Questions

What parents ask us.

What happens if we forget about it for a while?

A Mymik lives in real time. It can get hungry and sad, whether the app is open or not. A weekend away is fine. A forgotten week is not: if its health runs all the way down, it dies.

But there is a way back! Meet the same friend three days in a row, and it is woken back to life. Otherwise you can always start over by scanning the QR code that comes with the coin. More about this in the app manual.

Isn't it just another screen?

Mymiks has a screen. But the game is made to be put down. It doesn't count streaks, sends no notifications, and actually gives more when you've been away. You can take the plush anywhere, and the best way to find something new is to meet a friend.

Is this a subscription?

No. The app is free, and there are no ongoing costs. You buy the figure, and then you own it.

Which phone do we need?

A recent iPhone or Android phone. The AI runs on the phone itself, so it needs some power: about 6 GB of memory or more, and 3-5 GB of free space. The app has been tested on the iPhone 16, Google Pixel 7a and Samsung Galaxy S23, and it checks the phone before downloading anything.

What happens to my child's conversations?

Conversations are deleted when your child closes the app. What the Mymik remembers about you stays on the phone. We have no copy. The details are in the privacy policy.

Can we change the personality later?

The personality lives in the QR code that comes with the coin, and is chosen when you buy. What you shape afterwards is the relationship and the memories.

Is reserving the same as buying?

No. Reserving is free and doesn't commit you to anything. When the shop opens, you get an email with a 25% code, and then you decide whether to buy.

When will it ship?

Production has started, and we aim to ship well before Christmas 2026. Everyone who has reserved hears first.